Privacy practices may vary based, for example, on the features you use or your age. Spotify defended the advertisements by stating they were part of a government campaign, which complied with its ad policies and stated that users could provide feedback or thumbs-down such ads. Some liberal users responded by cancelling their subscriptions and calling for a boycott. In July 2025, a leak containing the listening data of several politicians, journalists, and businesspeople, titled the Panama Playlists, was released online. According to journalist and author Liz Pelly, Spotify, “under the guise of AI-powered recommendations has developed a surveillance apparatus driven by emotion profiling and pseudoscience.”
Streaming records
Following the Russian invasion of Ukraine, it temporarily closed its office in Russia and indefinitely suspended all of its services in the country. The company is incorporated in Luxembourg as Spotify Technology S.A., and headquartered in Stockholm, Sweden, with offices in 16 countries around the world. Among them is an increased lack of non-online social spaces, an increased lack of privacy from strangers, and a source of unbridled expression particularly with its media-related podcasts. For example, Lil Nas X’s Old Town Road and Doja Cat’s Say So started their popularity through Tik Tok but through Spotify playlists had their popularity accelerated. Artists through social media platforms, especially TikTok, often got their popularity boost through Spotify.
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In July 2025, several artists joined a boycott of Spotify because Spotify CEO and co-founder Daniel Ek raised another $600 million in support of German defense company Helsing through his investment fund. Other artists and podcasters, such as Joni Mitchell, Nils Lofgren, Brené Brown, and Crosby, Stills, & Nash, also announced a boycott of Spotify. This policy was revoked in June because the company deemed the original wording to be too “vague”; they stated that “Across all genres, our role is not to regulate artists. Therefore, we are moving away from implementing a policy around artist conduct”. In response to the allegations about unfair compensation, Spotify claims that it is benefitting the industry by migrating users away from unauthorized copying and less monetized platforms to its free service tier, and then downgrades that service until they upgrade to paid accounts.
The WNYC Studios partnership brought various podcasts from WNYC to Spotify, including Note to Self, On the Media and Here’s the Thing. Two more partnerships were announced in March; one with WNYC Studios, and one with Waze. PlayStation Music incorporates the Spotify service into Sony’s PlayStation 3 and PlayStation 4 gaming consoles, and Sony Xperia mobile devices. In 2023, Spotify merged Anchor into their Spotify for Podcasters tool, a rebranding move and to organize its tools for creating, managing, growing, and monetizing their content in one place.
The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference. In January 2015, Sony announced PlayStation Music, a new music service with Spotify as its exclusive partner. In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming. In November 2021, Spotify acquired audiobook company Findaway, including its publishing imprint OrangeSky Audio.
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The testing was very limited in nature and was only available on Spotify’s Android app in the US. Some artists included in this initial test phase were Steve Aoki and the Wombats. In November 2021, Spotify hid the “shuffle” button for albums following a request by singer Adele, arguing that tracks in albums are supposed to be played back in the order specified by the artist to “tell a story”. In September 2020, Spotify, Epic, and other companies founded The Coalition for App Fairness, which aims for better conditions for the inclusion of apps in app stores.
You can also use connect to control your listening across multiple devices. Find all the latest releases from artists and podcasts you follow in the What’s New Feed. daman game On playlists and albums, use the drop-down menu to enter compact mode.
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It was announced later in April that this type of agreement would be extended to indie artists signed to the Merlin Network agency. New reports in April confirmed that Spotify and Universal Music Group had reached an agreement to allow artists part of Universal to limit their new album releases to the Premium service tier for a maximum of two weeks. User growth continued, reaching 20 million total active users, including five million paying customers globally and one million paying customers in the United States, in December 2012. In February 2017, Spotify announced the expansion of its United States operations in Lower Manhattan, New York City, at 4 World Trade Center, adding approximately 1,000 new jobs and retaining 832 existing positions. Later that same year, in March, Spotify removed all limits on the free service tier indefinitely, including mobile devices. In January 2012, the free trial periods began to expire, limiting users to ten hours of streaming each month and five plays per song.
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Discovery Mode allows artists who meet certain criteria and have a Spotify For Artists account to submit qualifying songs for Spotify’s in-house promotion services. In 2023, Spotify launched additional features to help independent artists distributing their music on the platform reach a wider array of potential fans. This feature allows two or more Premium users in the same location to share control over the music that is being played. It combines short-form podcast news updates from The Wall Street Journal, NPR, and PRI with a mix of a user’s favorite songs and artists interspersed with tracks the listener has yet to discover. In 2016, Spotify introduced its Daily Mix feature, which creates playlists of music that a user has previously listened to on the platform.In 2017, Spotify introduced RapCaviar, a hip-hop playlist. In August 2016, Spotify launched Release Radar, a personalized playlist that allows users to stay up-to-date on new music released by the artists they listen to the most.
Spotify ecosystem
- In April 2025, Spotify expanded its AI Playlist beta feature to Premium listeners in over 40 new English-speaking markets, including countries in Africa, Asia, Europe, and the Caribbean.
- In countries affected by the COVID-19 pandemic, Spotify registered a fall in users in late February, but it has seen a recovery.
- On 1 July 2019, Spotify deprecated the program and announced plans to stop accepting direct uploads by the end of that month and eventually remove all content uploaded in this manner.
- Years after growth and expansion, a November 2012 report suggested strong momentum for the company.
- Of that amount, about 58.5% of its total revenue goes to the owners of sound recording copyrights, and the other 12% goes to the owners of musical compositions.
In December 2013, CEO Daniel Ek announced that Android and iOS smartphone users with the free service tier could listen to music in Shuffle mode, a feature in which users can stream music by specific artists and playlists without being able to pick which songs to hear. Later that month, Spotify also acquired MightyTV, an app connected to television streaming services, including Netflix and HBO Go, that recommends content to users. While the streaming music industry in general faces the same critique about inadequate payments, Spotify, being the leading service, faces particular scrutiny due to its free service tier, allowing users to listen to music for free, though with advertisements between tracks. In May 2017, Spotify introduced Spotify Codes for its mobile apps, a way for users to share specific artists, tracks, playlists or albums with other people. The company also introduced “Spotify Running”, a feature aimed at improving music while running with music matched to running tempo, and announced that podcasts and videos (“entertainment, news and clips”) would be coming to Spotify, along with “Spotify Originals” content. Today, royalties on all streaming services, including Spotify are paid on a per user basis not per stream as this allows the artists who users listen to the most to receive the largest percentage of the payouts.
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In February 2010, Spotify received a small investment from Founders Fund, where board member Sean Parker was recruited to assist Spotify in “winning the labels over in the world’s largest music market”. Billboard estimated that the changes will pay songwriters and publishers $150 million less “from premium, duo and family plans for the first 12 months that this is in effect, compared to what they would have earned if these three subscriptions were never bundled.” The “deeper” loss came as a result of the company’s tax debt to over one-third of its employees in Sweden. Years after growth and expansion, a November 2012 report suggested strong momentum for the company. In 2008, just after launch, the company made a loss of 31.8 million Swedish kronor (US$4.4 million). The company reported that the tier conditions may change before its full launch.
- Users find the relevant content to share and press a “soundwave-style barcode” on the display.
- Another source of income was music purchases from within the app, however this service was removed in January 2013.
- He explained, “An extension of the internet radio craze of the early 2000s, Spotify would license content from record labels, and then support artists as people listened to their music.”
The applications provided features such as synchronised lyrics, music reviews, and song recommendations. Unlike the apps, the web player does not have the ability to download music for offline listening. Spotify also offers a proprietary protocol known as “Spotify Connect”, which lets users listen to music through a wide range of entertainment systems, including speakers, receivers, TVs, cars, and smartwatches. The company said users would be able to login into the main Spotify app with their Stations account and transfer their stations into Spotify.
In April 2011, Spotify announced via a blog post that they would drastically cut the amount of music that free members could access, effective 1 May 2011. In April 2025, Spotify expanded its AI Playlist beta feature to Premium listeners in over 40 new English-speaking markets, including countries in Africa, Asia, Europe, and the Caribbean. Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts—Spotify Radio and Autoplay. Spotify helps place songs campaigned through Discovery Mode on listeners’ personal algorithmic playlists.
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Rap Caviar had 10.9 million followers by 2019, becoming one of Spotify’s Top 5 playlists. Spotify provides artists taking part in RADAR with resources and access to integrated marketing opportunities to help them boost their careers, in addition to expanded reach and exposure to 178 markets worldwide. In March 2021, Spotify announced an upcoming option for higher-resolution sound, Spotify Hi-Fi. Users find the relevant content to share and press a “soundwave-style barcode” on the display. The feature is powered by lyrics providers Musixmatch and PetitLyrics ja (only in Japan).